Publicity done right in an anti-rape campaign: double-page spread, pages glued to one another. After the reader forcefully separates them, the image above is revealed with the caption “if you have to use force, it’s rape”.
THIS IS BRILLIANT
I will reblog this every day for the rest of my life fuck
Wow the idea behind this campaign is so genius!
I really love creative campaigns/ads like this. And this one is both creative AND important.